By Gowri Cumba

As an infopreneur, always remember you are dealing with people. And people have emotions. These emotions are powerful drivers, governing almost all decisions they make - including buying decisions.

To be a successful infopreneur, your information must appeal to any one (or better still, more than one) of these very important emotions:

* Fear
* Greed
* Vanity
* Lust
* Pride
* Envy
* Laziness

These are powerful emotions. Yes, they are ”negative” emotions - but still, they are important. Let’’s look at a few case studies and examples of infopreneurs using these effective hooks to sell info-products.

The ”Fear” Hook

Do you play the stock market? (Or to put it more euphemistically, are you an ”investor” in stocks and shares?)

If so, you probably subscribe to magazines, newsletters and membership services that give you stock picking tips and advice. These are information products, and those selling to you are infopreneurs who often harness their marketing to the emotion of fear.

When you have cash invested in stocks, what are you afraid of? A market crash!

And what if I could teach you how to predict or foresee a coming crash - before it happens. Or show you how your portfolio can be guarded against a crash, even if it occurs before you cash out. Isn”t that information you would love to own?

I”ve just played on your fear. Fear of loss. Fear of being caught unawares. Fear of being trapped, financially crippled, going bankrupt.

The ”Vanity” Hook

Imagine you look and feel like Marilyn Monroe in her heyday - and are as old as her too. Your friends envy your timeless beauty, your unwrinkled skin, your nimble agility, your bright smile - while sadly comparing it with their own pot-bellies, arthritic fingers and asthmatic wheeze when climbing a few stairs.

Now what if you wrote a book showing them how to reverse the aging process, look
and feel young again, recapture their youth. Teach them how to look like you, even if they are older, weaker, less healthy. Paint a rosy picture of a future where they enjoy years of glowing good health.

Will people buy your book? Sure, they”ll be lining up all round the block, waiting with cash in hand.

Because you appealed to their vanity.

The ”Laziness” Hook

You might wonder just how powerful a trigger laziness could be.

A friend of mine wrote a popular book and sold it in electronic format. It taught people who worked at computers, spending hours every day sitting in front of their machines, a simple set of exercises to keep them fit… without getting out of their seats!

It sold like hot-cakes… because it appealed to the buyers” laziness. Get fit while you sit. It just doesn”t get more attractive than that!

Each of the triggers listed above has similar potency in eliciting a response from prospects. Often, infopreneurs tap into a product idea that appeals to more than one of these emotions, dramatically increasing the profit potential of their creation.

So as part of your niche research as an infopreneur, see if an information product based on your experience and expertise will help solve a problem or provide a benefit - while appealing to one of the ”hooks” above.

Prepare a list of potential topics you can cover. Make a note beside each idea, about which emotions it appeals to. Later on, when you start looking for a niche to start working in, this will become a major determinant of your final choice.

The information product that appeals to the most people will be the one that can pull the most ”triggers”.

About The Author

Internet infopreneur Gowri Cumba has built many profitable online information resources, and shares powerful tips to help you also build wealth from information resources on the “Internet Infopreneur Tips” blog. Read more infopreneur articles or register for the free ezine - infopre-tips@aweber.com

Technorati Tags: Ebook

By Gowri Cumba

Here are 6 good reasons why you should consider creating and selling information products online. They are juicy benefits every infopreneur enjoys - and you can too.

1. Can be set to run hands-off.

Don”t you wish you could be lying on a beach, sipping pina coladas, while your business chugs along raking in millions?

Well, maybe you won”t be carrying the green stuff to your bank in sacks. But fully automated income streams running completely on auto-pilot with zero effort on your part are a ”dream come true” for many infopreneurs - including me.

Don”t get me wrong. I don”t mean all you have to do is wish for it, and checks magically starts appearing in your mailbox.

No. You”ll need to put in some effort first. Hard work, maybe. But once it’’s done, you”ll enjoy the fruits of your labor for a long time - even many years.

2. Scalable - you can take it as high as you want.

Looking to make a few hundred dollars more every month? You can do it.

Want to replace your day job, and make a full-time income from your infopreneuring? That’’s possible too. A bit harder, but not very.

Do you plan on building your own information empire online, creating a huge fortune based on your infopreneuring? It is well within your reach. Just know you”ll have to do things better, in a more structured, organized, systematic way to achieve this goal.

Your ambition as an infopreneur is only limited by your imagination!

3. No time limitations. Grow your business as fast or slow as you like.

Tired of punching a clock, turning up at the office ”on time”, running on a treadmill that’’s ever moving faster - yet going nowhere!

Infopreneuring can be your salvation. You work a schedule determined by yourself, depending upon the targets and aims you define for your enterprise. Big or small, short term or long, there’’s a method you”ll find optimal and suitable for your work as an infopreneur.

4. No geographic restrictions.

All you need is a computer with an Internet connection. It does not matter where in the world you live. Or where you travel. Or how often you do.

As long as you have access to a computer and a way to get hooked to the Internet, you can conduct your infopreneur operations unfettered. Indeed, within a short time, you”ll learn to set things up so that you won”t even need to check on things too often - maybe once a week, or month, or even once every year!

5. No barriers to entry.

Nothing keeps you out. Conventional barriers like language, social status, or physical handicaps do not matter when it comes to becoming an Internet infopreneur.

The World Wide Web is a great leveller. A one-man show can compete on its merits with a Fortune 500 corporation (within limits). You do NOT need expensive tools or equipment. You do NOT need a big marketing and advertising budget. You do NOT need an office, staff or employees.

You can launch your information business with a story - one based on your own experience, education or expertise.

6. Potential for long-term passive income.

To me, the biggest advantage - and one that is often overlooked - is the potential to work once and get paid over and over again. Many people who read about the potential in becoming an infopreneur give up too early, thinking it sounds like too much hard work.

You write a report or book once - and yes, it can be hard work. But guess what? You get paid for that work a year later… 4 years later… even 10 years later, or more! That’’s FUN.

So there you are… 6 great reasons to think about a career as an information product creator and marketer. When are you going to get started?

About The Author

Internet infopreneur Gowri Cumba has built many profitable online information resources, and shares powerful tips to help you also build wealth from information resources on the “Internet Infopreneur Tips” blog at http://www.InfoProfitz.com Read more infopreneur articles or get the free ezine

Technorati Tags: Ebook