By Francis Lua

A website is a compilation of information on a particular subject or topic. Thus designing a website is basically to arrange and create the web pages that make up the website. A website may be compared to a book, with the pages being the web pages. Each webmaster has some information on the subject matter.

All the web pages together provide the complete information package for the visitors of the website.

Web designing is the process to create a website. A website provides information to an end user who requests for the information. Technology like HTML, XML and XHTML are used to provide text, forms and images in GIF, JPEG, PNG etc formats. More complex media can also be displayed if necessary. These may include vector graphics, animations, videos and sounds. Plug-in software is needed to run these media. Such software includes Flash, Java, and Quick Time. These are also input in the web pages using the HTML or XHTML tags.

There are many design issues that are involved in the web page designing. These may vary from commercial to non commercial organizations. But both of these seek exposure and response. For commercial websites, the objectives may vary based on the following aspects:

1) The information content: This deals with the information material that should be on the site and how this should be arranged to provide intended message.

2) The Usability: The site has to be friendly to the visitor, in terms of navigation and ease of use.

3) The Look: The web pages must be designed so that one single style of message presentation should be prevalent throughout. The style has to be thoroughly professional with relevant materials in appealing presentation.

4) The Visibility: The site must be easy to find through major search engines and advertisements.

The first web page is known as the Home page. This usually has a welcome message, a language/region selection system, disclaimer etc. Each web page is an HTML file. Each web page has its own URL. All the web pages are linked together via a navigation menu. This menu has hyperlinks that link all the pages together. Web site design requires interlocking of multiple disciplines.

Information systems, information technology and communication design all play their individual roles. The components of a website are front-end and back-end. The front end is the content that the people can view and the back end has the source code, invisible scripts and components from the server side that process the front-end output.

A webmaster is a multiple skilled individual who can design a complete web site. Depending on the size of the project, a single web master can complete a site, or a project manager may be needed to oversee a group of designers.

After completion, a website must be uploaded to the server so that the general public can view its contents. The webmaster duty is to ensure more hits (also called web traffic) to the web site. This may be achieved through submission of the site to search engines like Yahoo, Google and MSN. Other ways include link exchanges with other sites, having affiliations with related websites.

About The Author

Francis Suggest . Malaysia Website Design and Web Marketing Consultant.At i1WebSifu, we provide Superior Quality and World Class Website Design and Web Marketing Solutions for your business needs. Be it dazzling websites and portals or customized software solutions, our team is trained and ready to fulfill your every need. Visit http://www.i1websifu.com

By Kristi Ambrose

I think almost anyone has a website these days, have it be a wordpress type site for personal blogs, or a more professional site for your business. When I”m doing a personal website I don”t really care all that much about the template that I use. But if it’’s going to be a business website and I want it to look professional and impressive, I will almost always spend a certain amount of money and a certain amount of time searching for the perfect template. I”m not talking about Myspace layouts, I”m talking about professionally done templates. Free templates just don”t have the same feel as a paid template.

So where can you get these templates from? Well just about anywhere depending on the type of template you want. There are different sites that offer different ones. Maybe you want a simple template design but you want a flash intro, or maybe you want a photography type template to show off all your photos, or maybe you want a regular template that just has a professional feel to it. You can have all this and more. Usually the sites that offer quality templates don”t charge per template. You as the buyer will buy a membership. And with this membership you can either receive “credits” to download templates or with your membership you receive templates with other things such as flash buttons, photos, backgrounds, logo templates, etc. Obviously a paid membership is the way to go. Even if its $40 or $50 you get all these extras included, so it’’s well worth it in the end.

Since most of these sites have designers working on them, they also offer something called “Customized Design Solutions” or “Customized Web Templates.” These are a little more expensive but, they give you all kinds of customization choices that maybe you wouldn”t get with the other templates on the site. In case you were wondering, here are a few customized options that you can choose for your template:

- Change the templates colors

- Change the templates background

- Replace the original logo with one you supply (this is really great if you have an official logo for your business!)

- Rearranging the content on your template

- Customizing the navigation menu or bar

The prices for this service as said above are a little bit more. But again you”re getting full on customized work, and if you don”t know how to do something like this yourself, this is a great way to get it done quickly. I know when I bought my flash photography template, I had no idea what I was doing! Maybe if it was regular html I could have figured something out, but flash? Forget it. So I left it to the professionals and now my site is absolutely incredibly!

About The Author

This author is a huge fan of Website Templates

By Mark Kimathi

Imagine you walked into a supermarket for you monthly shopping and you started by looking for brown bread. After a few minutes of craning your neck you saw a rack of white bread. Expectantly you approach it. But all there is, is white bread. You ask the attendant if they have any brown bread and they refer you to aisle seven on the other end of the supermarket. After crossing the floor to the other end you finally find your brown bread.

Incidentally next to the brown bread there is jam which reminds you that you need butter. But all that is in the vicinity are different brands of jams. On asking the attendant where you can get butter they explain, brown bread is together with jam, margarine is with white bread at aisle four , while butter is on second floor together with pasta. You ask why they arrange things so haphazardly and she explains with an irritating sense of pride that products are arranged according to how they are used together.

By this time you simply continue to shop because you have already started. And as you exasperatedly go looking for the next product in your shopping list you swear never to return. And as absurd as this scenario is, many websites have similar page to page linking.

Your website is like the supermarket floor space. Your different pages like products on the shelves and the linking structure is like the aisles. Like a well organized supermarket, you expect to find all your breads in one area as well as all your spreads in one area. Poor linking structure or what is referred to as a geeky linking will quickly frustrate your visitors and confuse SE spiders. And unlike in the supermarket where the shopper may continue shopping, hissing under the breath, online all it takes to exit is a click on the back button.

Incidentally, SEs tend to downgrade your ranking on the account of such poor structures. Test are showing that sites with poor page to page linking do poorly in SERP compared to those with good linking. But what is good linking? The arrangement of breads together with the spreads commonly used with the kind of bread seems reasonable. Unfortunately that is not how people generally shop. They prefer to get all the breads and choose, then all the spreads and choose. Arranging your web content in the same way in internet marketing and SEO is akin to being relevant. For example, a tourism website should have all content on hotel bookings together while that on game drives should be together but separate from hotel bookings. Yet these two categories of content should not link to each other directly. Technically this is referred to as siloing.

About The Author

Courtesy of SBI weight Loss site a sample of the leading All-in-One Small Online Business solution. Find out more about it at this weightloss tools SBI site here.

By Scott Riefler

For those who need to post a unique landing page, micro website or a quick promotional page this article was written especially for you and you should find it very useful too.

Making a one hour mini site is a very easy thing to do. I once made a mini site in the back or a cab in a traffic jam. I also made one on a quick flight from Malaysia to Phuket, Thailand. Both times it was about an hour so it can be done even if you are a novice on Photoshop like me.

Here is what you need:
One quality hour of your time
Photoshop
Microsoft FrontPage
And some free mini site templates

To get started you will need to find some free mini site templates that you like. You will want to save the header and footer graphic to a folder you can remember. I use “myminisite” as a folder name but, you can use whatever you like.

You first need to change the large text in the header graphic. You can play around with different fonts and background colors as well. If the header has a background photo I do not recommend changing it at this time. It Is better to find a header you like and work with it then changing too many things on the header. It can become a lot of work to change too many items and it will show down the process.

Next you will need to change the small text in the header graphic using the text tool. There is also a hand tool in Photoshop that will allow you to move around the text to get everything the way you like it and centered in the graphic. Once you get everything the way you like it you should now save your work and your mini site header is now finished.

Working with the footer graphic is pretty much the same as the header graphic. You will want to change the text in the footer to match the header. The footer is usually a smaller graphic so you will want to use the same font style but maybe a smaller size of font. It is best to pick a font that looks good with the graphic and not worry about the size too much.

The secondary text should be a good closing to your mini site theme. I like to use this line as sort of a site summery of everything they just read summed up in about 7 words. Ehen this is finished your footer graphic should be complete and you should now save this should be also.

Both the header and footer graphic should be saved as .gif files and when you save them you can save them in the “Save for web” option of Photoshop. This option will allow you to make the graphic smaller in file size without taking away from the actual picture size. It does this by making the graphic have less pixels in the image so you do lose some quality from the original graphic. By doing this it will allow your mini site to load faster and this in important when you have along page vertically or a mini site with a lot of pictures and or graphics.

Now your header and footer are web optimized for quick loading times and it is a good time to put them back into you main web template and start your mini page template. You can easily add your web copy to your template and add your final touches and graphics. It is important to use headline fonts and strong headlines in your mini site. You want to make it so it can be easily scanned by a reader who doesn”t have a lot of time to spend reading your site.

After you have made your headline strong, added bold text, underlined important text and maybe even highlighted a few things in yellow, you add your final graphics, pictures and whatever else you need to add you will now want to save your mini site and graphics to a folder for uploading. It’’s a good practice to check all your work in the preview tab in FrontPage to make sure you don”t miss anything before you upload all your work.

If your mini site looks good and everything checked out ok it is now time to upload your work to your hosting server. I like to upload from my desktop using windows explorer. You can use a FTP program also so it is really up to you here. I like the ease of using my desktop but a FTP program can be much quicker if you are uploading large files.

After your work is published on your server it is wise to really go back and check your work and all the hyperlinks. You want to make sure you put alt text in your photos. This is also a great place to add a few extra relevant keywords to your site. You new mini site is now finished and you should still have time left over. Use mini sites today and get your new web page idea posted within the next hour.

About The Author

Scott Riefler is the author of several e-books and online resources. I have put together a collection of free webmaster tools and resources. Please visit my free sign up form by going
my web site at:make Money online or read my ebook that talks more about using them and other web tricks at:

Make Money Online selling information

By Scott Miscall

Your web site is your unseen face to the world. It is also the medium of interaction between you and the world. People visiting your web site forms an opinion about you on visiting your web site.

If your web site looks professional in design and content, then visitors will be impressed and will like to do business with you. A professionally designed web site will set you apart from millions of under prepared and shabby-looking web sites. The first impression is the lasting impression, and on the web, where the visit may last only for a few seconds, it may mean either a hit or a miss.

A professional web site must be able to convey its theme completely to the first-time visitor within a few moments. The visitor always looks at the design part initially, and if sufficiently impressed, he will ponder for a while on the site and read the content. Therefore, you need absolutely the best in design and content on your web site, especially on the home page, because that’’s where the visitor lands primarily.

A professional web development and design service will work upon your concepts, contents, and needs and will produce the web site suitable for you. unlike you, who work solo and must look into every aspect of designing and development of your web site, and them come up with the best performing web site — a super human effort actually, the professional web design and development firm has the experts in all fields of web site designing and possesses all the required tools to complete the job.

The project management handles every aspect in a careful manner to produce the professional site fulfilling every aspect. They will work upon the content ideas provided by you, and will implement styles and designs to make them look great.

The professional service can also perform all the SEO and marketing related tasks expertly for you. Thus, professional design is very important, and if you believe that your web site design and development can be best handled by professional designers, then by all means, hire the best service you can afford. The money spent on the best services are never lost, because the web site stands a better chance to succeed on all fronts of online branding and marketing your services and products. It can generate revenues easily compared to a site designed by an amateur service, or even if designed by you as a hobby.

The design process actually handles the initial meeting where a discussion to know your needs, plans, and goals takes place. At design meeting the looks and complete functionality of your site is planned, and then a cost estimate is made. The project begins with your content, graphics if any, and once the site is ready its deployment to a live host takes place. The professional service can handle all the issues from the registration, submission, SEO, on-page and off-page optimization, back-links generation, and overall monitoring the site’’s performance including the traffic flow. They can even help in planning updates, and further development of the site as it goes online live.

About The Author

Wmoadv.com is a Kansas City Web Site Design company the specializes in web development, creative design solutions and result oriented strategic SEO services.

By Tony Colon

The aim of a website’’s navigation is simply to allow users to get to the content they require. For sites that have a large number of sections and web pages (and information sites can be one of these) the navigation plan has to be properly researched and designed.

You have to consider different types of visitors and simulate the most common steps they would take to find what they want on your site, and the navigation plan has to optimize this movement. For example, the steps required from searching a catalog of items, selecting from the catalog, adding them to a shopping cart, proceeding to check out, to entering the payment particulars is a specific sequence that should be facilitated by the navigation system.

If the sequence is haphazard, it could lead to frustration or the user may miss an important step and you would have an aborted sale. To find their way about, users need to know two things: - Where they are now - How to go elsewhere Navigation does not exist in isolation; good site organization is a prerequisite for a coherent navigation system.

A navigation system can be broken into two primary objective types: Location Indicators and Navigation Controls.

Location Indicators - Location indicators let users know where they are in the site at the moment. You need to keep in mind that users coming from outside your site can enter at any page, not necessarily on a main page. They need to be able to orientate themselves quickly.

Equally, it is important that users navigating around your site have a clear idea of where they are both in absolute terms and in relation to other content. Location information should appear on every page of the site, in the same place and in the same style.

Location indicators should tell the user precisely where they are and this should be clear even to a user who has entered the site at an internal page. The location indicator should be identifiable for what it is and make sense in the context of other navigation.

In simple sites a page banner - text or graphic - naming the page will be sufficient. For this to work the page name should also appear in the main navigation so that it is relevant within the overall structure of the site.

Color can be used. For example a different color background, contrast color or sidebar in each part of the site. To be really effective the color change should be reflected in the navigation.

Using ”breadcrumbs” on every page is a good idea. Breadcrumbs show you a series of hierarchical links that you have used to go from page to page within a section. Using breadcrumbs is like leaving a trail of the path you have followed. The breadcrumbs appear at the top of the content section, just below the main navigation template.

Each element in the breadcrumb is a link to that section or subsection. This helps in avoiding a series of back buttons allowing the user to directly go back to the main section page or another sub section. More importantly, it always shows the context of the page that is being viewed and how it belongs to a section or sub-section.

Navigation Controls - Navigation controls are the main navigation links. They allow users to move around the site. Whether they comprise images or text they should be predictably located in the same place, and with the same appearance, on each page.

These have several purposes: To allow users to move about within the site; To tell users what information is available at the link; To work with location indicators to orientate users; A good navigation control is clear and looks like navigation; Leads to obvious content - users have a good idea what they will find if they click; Is consistent with other navigation controls; Is predictable in its style and location on the page.

There is no mystery to usability. It simply involves creating a site, which is accessible to the majority of people, is easy to use and get around and delivers on its promises. You can have a site that meets the most important standards of usability by planning it well and always keeping the end user in mind. Remember that websites should not be designed for their owners - they should be designed for their users.

Problems with usability could be said to stem from just two sources: the site itself and the user. In fact, the site is always at fault if a visitor (however experienced or inexperienced) has problems navigating, getting information or understanding the site.

While websites have become far more complex, web users have become less experienced because more and more new people go online every day. It is a mistake to think that the majority of users will be web or even computer savvy and will understand subtle clues about content. Many will not, so make your site as easy to use as possible.

About The Author

Anthony “The Biz Opp Mentor” is a Best Home Based Business Ideas and Opportunities Specialist. www.pluginprofitsite.com/main-18365

By Juan Martinez

Do you think having a website is an avoidable cost? Although the Internet no longer remains a “new” technology there are still many business owners who are averse to the idea of having a business website either because they are not comfortable with the new medium or they simply deem it unnecessary. Now, we are not suggesting that the guy selling hotdogs at the street corner should definitely have a business websites (well, why not?), but if there is business somewhere and you cannot do it simply because you don”t have a website then we will say that you are missing a big opportunity by not having a website.

Having a business website immediately propels your visibility and reach to a higher level. All of a sudden you are accessible to your customers and clients 24×7. Both old and new customers find you approachable and progressive. We at ForeScene Creative Solutions don”t mean to proselytize you but here is a list of 12 benefits of having a website, whether business or personal.

1. Instant visual representation

Just imagine what thrust your business would get if people from all over the globe could visually see the products or service options you have to offer. All information pertaining to your business can be put on your website so that your prospective customers and clients can view it at their own convenience and without you having to be there each time something needs to be explained.

2. Keep your business open all the time

When you decide to offer business through your website, it is like a store or an office whose doors are never closed; people can come in and review your products and services at their convenience. In between if they want to do business with you and if your website is automated enough they can do even that. This way you can run your business non-stop without having to put in the extra hours.

3. New customers and clients can find you through search engines

Once you have accumulated a decent amount of information on your website people begin to find you on the search engines for the keywords and expressions relevant to your website. For instance if you sell perfumed candles and if someone searches for “sandalwood aroma candles” and if you have information on “sandalwood aroma candles” then there is a great possibility that people will find you on various search engines, come to your website, and place orders for sandalwood aroma candles.

4. Easier and cheaper advertising

Publishing on your website doesn”t cost you extra unless you are paying for every new page you create. Once you have set up the basic website structure you can keep adding new pages without incurring extra cost.

You can also complement your advertising efforts with your website. There are two ways of doing this. Whenever you publish your advertisement you can include your URL so that the information that you cannot include in the advertisement can be easily viewed on your website. Once your online traffic has gained momentum you can even run advertisements directly on your website. The best way of doing this is developing an online community so that lots of traffic builds up.

5. Highly enhanced public relations

You might not know that hundreds of or even thousands of your customers and clients might be using the Internet for all their information and research needs. Millions of views are exchanged on the World Wide Web. If some disparaging news regarding your organization gets circulated you can easily counter it, or at least present your own side of the story, through your website. High-value content and regular interaction with your visitors makes sure that you have a dedicated community of evangelists who would like to protect your brand and reputation even at the cost of putting in extra effort.

The more you interact through your website the more solid your reputation grows.

6. Reach distant markets

Although ForeScene is a New York based web design company we get web design projects from all over the world and from very high-profiled clients. This becomes possible because our website is easily accessible to everybody who has an Internet connection. If you provide a service that can be delivered via the Internet or if you have a product that can be easily dispatched after taking an online order then you should definitely tap into this vast online market and promote your business in different parts of the world.

7. Create extra income streams

You can start new business ventures from scratch if you run them through your website. Unlike starting business ventures in the brick-n-mortar world the Internet ventures require very little startup income and they can be initiated in a matter of few days, or even few hours. In order to start a new business all you have to do is, have a great idea or product ready, register a domain suitable to your business, obtain a web hosting account, design the website or get it designed and voila! You are ready to go.

8. Interact with your customers and clients regularly and obtain their feedback

Compared to telephonic conversations it is a lot easier to interact with your customers and clients through e-mails, blog posts and regular updates on your website. You can also host a forum where your customers and clients can leave feedback and exchange ideas regarding your service. This will improve your goodwill and reputation a lot and will also nurture a sense of trust and transparency. Getting good feedback to your website can be extremely critical to your further product development and service improvement efforts. You won”t have to wait for months and even years to know how your products and services are being received by your consumers.

9. Conduct low-cost market research

Since it hardly costs your visitors any money to participate in quizzes and polls on your website you can use these marvelous tools to conduct low-cost market research and launch new products and services or make improvements to existing products and services.

10. Save on office space

If you manage most of your business operations through your website then you hardly need office space. There are many online store companies that conduct millions of dollars of transactions online every month and still don”t need a place to stock their inventory. Some online companies don”t even have regular staff; all they do is take orders from the website and then forward those orders to the original manufacturers and suppliers. All they have to do is maintain and promote a website and this can be done from your basement too.

11. Establish your brand

Many artists, authors and consultants establish and promote their brands through their websites and blogs. They make use of their authority and knowledge to create a fan following. Numerous bloggers and webmasters have got great book writing contracts through their websites.

12. A website opens a slew of new opportunities

There is a complete new world out there on the World Wide Web. Millions of people access the Internet for leisure, communication, education and business every day. It is a huge business, marketing and promotion potential for your organization.

About The Author

ForeScene, a New York web design company, develops and deploys cutting-edge websites and online applications. Feel free to browse for articles.

By Sandra Lightowler

Creating keyword rich website pages is the key to optimizing your site for search engines and getting higher search engine ranking. Keyword rich pages are pages that fulfil two criteria:

1. They offer the reader valuable content
2. They contain specific keywords that are interspersed throughout the pages several number of times to ensure that the pages get top ranking for those particular keywords.

If your company deals with marketing packaged tours to Singapore, ideally you would want to target the keyword-phrase “Book a Cruise”in the title tag, the meta-description tag, the meta-keyword tag and the page body. Here’’s how you would go about creating your Keyword rich pages to get the desired result.

Title Tag

An appropriate title tag is of utmost importance. It needs to be search engine friendly so that it catches the eye of the spider. Using the keyword phrase at the beginning of the title tag increases its search engine ranking exponentially. The title tag also needs to be catchy enough for human readers, because that is the name they will see displayed on the page that lists the results of their search.

For your site, “Book a Cruise and sail the wide open seas” could be an appropriate title tag. It places the keyword at the beginning of the title tag and also gives the reader a quick glimpse into what to expect. You would of course have to choose a title tag that is most appropriate to the content on your site.

Meta Description Tag

Search engines use the Meta description tag to offer readers a brief introduction to the content matter of the site. The criteria for choosing a Meta description tag for your page is the same as that for choosing a title tag. The Meta description tag for your site could go something like this “Book a Cruise- We make all the necessary arrangements keeping your requirements in mind”.

It meets the search engine requirements and also gives the reader a little more information than the title tag.

Meta Keywords Tag

The importance of Meta keywords tag for search engine optimization has been steadily decreasing. Several sites manage to achieve top rankings even in the absence of Meta keywords tag. However it does not hurt to include one; it could increase your chances of achieving a higher ranking. The rules for Meta Keywords can be summed up thus:

1. A keyword should not be repeated more than twice in the Meta keywords tag
2. Keywords should not follow each other simultaneously
One of the choices for your Meta keywords tag for your site could be - “Book a cruise, sail the seas; book a cruise, see the whales and dolphins, BOOK A CRUISE”

Body of the page

There are several ways of optimizing the body of the page for higher search engine rankings:

- Get an appropriate picture that is just the right size; neither too large nor too small.

- The picture’’s Alt tag should have the keyword featured just once.

- The Alt tag could feature only the key word phrase or you could add a few extra words if you wished.

- Create an appropriate heading using the H1 tag.

- Depending on your purpose you would have to design the page to either re-direct the visitors to another site or perhaps expound the benefits of whatever program the website owner is an affiliate of.

- The first few lines of the text should attract the attention of internet surfers.

- Ensure that plenty of sentences feature the keyword phrase in a natural manner.

- Keep your paragraphs short.

- Get reciprocal links from relevant sites.

About The Author

Sandra Lightowler is a Senior Web Developer at PS Website Design Web Design Spain.

By Moe Tamani

Needless to say, links are one of the most vital parts of a web page. Your web design company will definitely require you to come up with links in the sites you make to please your clients better.

When people think of site contents, what generally comes to mind is the text that is written on a page. However, know that the page content also includes images and everything else relevant that is included in the page’’s web design.

In Web Design Links Reinforce Scannability
It is a proven fact that online visitors who view a page are generally drawn to images. But aside from that, it is also proven that their attention is also immediately caught by links because they are underlined and set in a different color from the rest of the text.

Your web design company will strictly advice you to make your links stand out in order for them to catch the eye of your readers. Of course, your text content or web copy must able to reinforce scannability of your page.

Fortunately, the addition of links that stand out well make the content even more scannable. Bear in mind during web design though that these links will only be effective if they are related to the site content and the linked text. Your web design company should know better.

Web design Tip #1: Links on Your Home Page
Unless you are web designing a site that is only made of 1 page, your home page should have links to all the other parts of your website.

Bear in mind too that most online readers will scan through your home page much more than they are likely to read it, so you need to make sure that your links speak for themselves and are self-explanatory. However, avoid a home page that is made up only of links, and nothing but links.

Doing this will defeat the purpose of scannability; the links will no longer stand out. Also, never make your link title fancy or make your readers guess where the link will lead to. Your web design company will also be pleased if you put in links to the other general pages of your site.

Web design Tip #2: General to Specific is the Way to Go
When online users search for information, they usually start from the general and eventually get more specific as they try to narrow down their search. Using the same logic, try to think of those links in your site as a funnel.

You have to start with a general category at your top page and narrow it down further as your readers search for what they want.

Web design Tip #3: How to Write Links and Setting Them
Here are some tips to come up with better and more clickable links:

1. Check your log files and look for a trend of what people are mostly searching your site for. Use the most commonly used words as your links to other parts of your site.

2. You should also verify that your links actually go to where you have implied for them to go. Do not take the risk of ruining your client’’s image (and that of your web design company) by links that lie. When readers find that the information they are searching for is not there, they will leave and will not likely return.

3. Write your links as clearly as possible. If you are linking to an e-book, your text should read something like “this e-Book…” Moreover, the link should actually go to a page with an e-Book in it, and not an online store or a biography of an author.

4. When web designing, never make the mistake of playing games with your links. Do not put those links just for the sake of putting them. Your web design company will surely require you to put links that are as straightforward as possible.

Remember that your web design company wants to be of service to readers and to the clients to whom you are making the page for. Therefore, make sure that you only put in useful links.

Create links that are incorporated into significant content. Your links should be more than just a list of links that will not make sense on the part of online users. Make sure that the links contain explanations on what it contains.

If you are presenting a link that leads to more links, you need to make sure that you add in an explanation of what the readers should expect so that they will not be surprised to see a list of links. Your web design company will indeed appreciate such efforts.

About The Author

Moe Tamani is a Marketing expert with a leading SEO services company specializing in SEO web design.

By Jo Han Mok

Your website is the hub of your online business; it is the virtual representation of your company whether your company exists physically or not. When you are doing business online, people cannot see you physically like how they could if they were dealing with an offline company. Hence, people do judge you by your covers. This is where a good design comes in.

Imagine if you are running an offline company. Would you allow your salespersons to be dressed in shabby or casual clothes when they are dealing with your customers? By making your staff wear professionally, you are telling your customers that you do care about quality. This works simply because first impressions matter.

Similarly, the same case is with your website. If your website is put together shabbily and looks like a 5 minute “quick fix”, you are literally shouting to your visitors that you are not professional and you do not care for quality.

On the opposite, if you have a totally professional looking website layout, you are giving your visitors the perception that you have given meticulous attention to every detail and you care about professionalism. You are organised, focused and you really mean business.

On the other hand, you should also have anything related to your company well designed. From business cards to letterheads to promotional brochures, every little bit matters. This is because as you grow your business, these items become the face of your business. Once again, think of the “salesperson dressed shabbily” anology, and you will get my point.

Even though more and more Internet users switch to broadband every year, a large portion of the web’’s population is still running on good old dialup connections. It is therefore unwise to count them out of the equation when you”re designing your website, and a very major consideration we have to make for dialup users is the loading time of your website.

Generally, all the text on your website will be loaded in a very short time even on a dialup connection. The culprit of slow-loading sites is mainly large images on your website, and it is very important to strike a delicate balance between using just enough images to attract your users and not to bog down the overall loading time of your site.

You should also go to a greater length and optimize every image on your site to make sure it loads in the least time possible. What I really mean is to use image editing software to remove unnecessary information on your images, and thereby effectively reducing the file size of your image without affecting its appearance.

If you own Photoshop, it will be obvious to you that when you save an image as a JPEG file, a dialog box appears and lets you choose the “quality” of the JPEG image - normally a setting of 8 to 10 is good enough as it will preserve the quality of your image while saving it at a small file size. If you do not have Photoshop, there are many free image compressors online that you can download and use to reduce your image’’s file size.

On the other hand, you can opt to save your images in PNG format to get the best quality at the least file size. You can also save your images in GIF format - the image editing software clips away all the color information not used in your image, hence giving you the smallest file size possible. However, saving in GIF format will often compromise the appearance of your image, so make your choice wisely!

About The Author

Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com